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Shiseido Americas Steps Up Creativity with JWALK Agency

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By: Jamie Matusow

Editor-in-Chief

As Shiseido Americas ramps up its U.S. activity, the company has acquired JWALK, a full-service creative agency known for its digital design power. JWALK has worked with Shiseido for the last four years, particularly on its bareMinerals and Buxom brands.

JWALK was founded in 2010 by Doug Jacob, Michael Lastoria and Charlie Walk. Jacob will be chief creative director, Shiseido Americas, and will report to Jill Scalamandre, president of Shiseido’s Global Makeup Center of Excellence.

According to Shiseido, the acquisition of JWALK significantly and immediately elevates the company’s creative excellence and speed, and is consistent with the company’s VISION 2020 goal to accelerate the growth of its brands through effective digital strategies and consumer-oriented marketing.

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